In a recent interview on a Chicago radio show, Kanye West talked about his recent trip to Herzogenaurach, Germany where he met with his new brand.
"We designed the entire women's collection. We designed the entire men's collection. And we designed 20 shoes. We coming in September and it’s about to be a paradigm shift," He said on the radio.
Yeezy remains optimistic that he can launch Adidas into a new stratosphere, leap frogging Nike for the top sportswear brand in the world.
"You need to hear this in Portland. Listen at the Nike Campus, that methodology, that’s not going to work. All of this leveraging and extortion is not going to work now because I’m at adidas. The game is flipped now. There’s nobody you can run to and nowhere you can hide right now," Kanye said.
We are still a long time away from the official Yeezy x Adidas launch in September of 2014, but it's already shaping up to be a revolutionary month in the sneaker game.
